.hero{position:relative}
.hero-concept-label{position:absolute;right:24px;bottom:66px;padding:6px 10px;background:rgba(255,255,255,.9);color:#4d3327;font:500 11px/1.3 Arial,sans-serif;letter-spacing:.04em}
@media(max-width:767px){.hero-image{object-position:center 55%}.hero-concept-label{right:12px;bottom:12px;font-size:10px}}